As we continue opening up MAX to more publishers, we remain committed to building products with speed, performance, and scalability in mind.

AppLovin's global technology platforms provide developers the most powerful, integrated set of solutions to grow their businesses. In-app bidding is an imperative catalyst for the mobile industry. MAX In-App Bidding strengthens the entire mobile gaming ecosystem In-app bidding is an imperative catalyst for the mobile industry. Mobile publishers are in desperate need of a compelling alternative that will move them beyond monetization products that are archaic, indistinguishable from the competition, and biased toward their own demand. Sign in for AppLovin here and start to leverage the massive reach and proven ROI of our Adaptive Personalization Platform.

AppLovin’s take on developments in the industry, Information on where you can meet us and hear us speak, Coverage of relevant regional news and trends, In-depth conversations with industry leaders, Explore new features of the AppLovin platform. MAX In-App Bidding strengthens the entire mobile gaming ecosystem, bidding is an imperative catalyst for the mobile industry. Since MAX’s invite-only beta launched, it has quickly become our partners’ preferred monetization solution. With MAX, AppLovin is challenging and changing the status quo in mobile ad monetization. Mobile publishers are in desperate need of a compelling alternative that will move them beyond monetization products that are archaic, indistinguishable from the competition, and biased toward their own demand. Idil Canal is General Manager of MAX at AppLovin. Our talented studios around the world develop top-quality games and leverage our technology to optimize those games and reach more players. Ask the Developer: Kayac on Reaching #1 With Park Master.

All rights reserved. By integrating MAX, Imangi, the studio behind Temple Run, saved valuable development time that was spent managing complex waterfalls. If you’re interested in submitting your game(s) for review.

Scale your games to grow a sustainable revenue stream. MAX is AppLovin's in-app monetization solution. Leverage our in-app bidding based monetization platform to maximize earnings and grow your games. We believe that when mobile game developers succeed, so do we. MAX, which raised $3.5 million in seed funding at the end of last year, was founded in late 2017 by mobile luminary Jim Payne, the man behind mobile exchange MoPub. Read more. Payne and his MoPub co-founders sold that company to Twitter in 2013 for $350 million. Since then, the MAX team has been busy working with a select group of publishers collecting feedback, iterating, and building a monetization platform to help mobile gaming publishers maximize the value of their inventory. The solution for protecting your brand safety. AppLovin launched Lion Studios to help developers grow their business by publishing and marketing their games. Copyright © 2020 AppLovin. AppLovin Named a Best Place to Work in 2020 by San Francisco Business Times. MAX does all this on top of giving game developers access to powerful features that increase revenue and provide valuable insights. With MAX, you get: In-depth API reports and granular performance statistics, Full transparency into the value of every request and demand partner, Diversified demand and maximized CPMs through a unified competitive auction, Built-in A/B testing capability that lets you instantly optimize your monetization setup.

Leverage our in-house creative studio for data-driven strategies and high-performance mobile ads that drive results. technology to market. Managing multiple placements per network—especially when paired with the header bidding partners like AppLovin’s own network—has been a great way for us to get more frequent and higher bids on our inventory and increased ad revenues. The evolving needs of mobile game publishers require faster, innovative, and differentiated tools. Since layering more ad networks into MAX, that lift is up to 50%. Mobile publishers are in desperate need of a compelling alternative that will move them beyond. Why mobile banners ads persist in a video and playable world, AppLovin acquires SDK management tool SafeDK, Glassdoor names AppLovin CEO Adam Foroughi as a Top CEO. Kolibri saw an ARPDAU increase of 20% in key countries like the US, accelerating their business growth exponentially. In September 2018, AppLovin acquired MAX with the mission to deliver effective in-app bidding technology to market. Launch chart-topping games and build your business. Move beyond the traditional monetization solution and integrate MAX. max で収益を最大化しましょう max では広告在庫に対し全ての広告主の入札が一度に行われるため、競争が高まり、cpm の最大化に繋がります。 また、デベロッパー様は ltv データを確認でき、正確かつ実用的な roasデータを入手することができます。 AppLovin works with close to 90% of the top mobile gaming companies from around the world, reaches over 300 million daily active users, and drives over one billion installs for gaming companies each year. Games. Read more. MAX’s goal is to strengthen the entire mobile ecosystem, and AppLovin’s massive platform will allow it to have a lasting impact. “MAX is great for seamless mediation of multiple networks for banners, interstitials, and rewarded video. With increased competition and equal access to each impression, publishers using MAX have been able to drive a sizable and sustainable lift to average revenue per daily active user (ARPDAU). Trusted by top developers around the world. With MAX, you get: A successful monetization platform demands relentless effort and a clear understanding of a partner’s needs. MAX is a single unbiased auction where advertisers get equal access to all ad inventory and bid simultaneously, which drives more competition and higher CPMs for … MAX does all this on top of giving game developers access to powerful features that increase revenue and provide valuable insights. All rights reserved.

Here’s what our early adopters are saying about MAX. When we made the switch to MAX, we saw a near-immediate increase of 35% in ad revenue without any dip in retention. Wordscapes: Secrets behind the most popular word game in the world. Copyright © 2020 AppLovin. The entire mobile app ecosystem—consumers see more relevant ads, advertisers have equal opportunity to bid on the audiences they want, and publishers see higher CPMs. ... MAX In-App Bidding is the future of mobile monetization. Now after almost a year of hard work, we are proud to officially launch MAX by AppLovin, an in-app bidding-based monetization solution built for the unique needs of today’s mobile game publishers. Focus on creating great games — we’ll handle the rest. “MAX is the vehicle for today’s mobile gaming publishers to get to the next era of monetization faster and with ease.”. monetization products that are archaic, indistinguishable from the competition, and biased toward their own demand. AppLovin has been the critical growth engine for mobile game developers around the world and the introduction of MAX will grow the entire mobile ecosystem by helping publishers increase revenue, allowing them to build better games and grow their businesses. Developers see a 10-30% ARPDAU liftby switching to MAX. MAX is an in-app bidding based, full-stack monetization solution that allows advertisers to bid simultaneously on your ad inventory, which drives more competition and higher CPMs. AppLovin declined to share how much it’s paying for eight-person startup MAX. skyrocketing ParkMaster to #1 in the charts. Our industry-leading game studios create today’s chart-topping mobile games. AppLovin Games Since then, the MAX team has been busy working with a select group of publishers collecting feedback, iterating, and building a monetization platform to help mobile gaming publishers maximize the value of their inventory. We help you acquire new users, access insights, monetize, and publish your games.



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